Your image as a reflection of your brand.

Corporate photography and a business portrait can be a useful presentation tool. It can be quite literally the ‘face’ of your brand especially if you are a sole trader or consultant. Whatever the size of business you are involved in your image reflects the values of your business. I see so many images on ‘Linked- in’ with businessman ‘at leisure’ in the pic…women worse for wear on their friend’s hen night or a businessman with his mates joking on the golf course. Now don’t get me wrong I am all for showing personable pics with businessmen as real people but equally, you have to consider what your customers will glean from the pic…can I trust this person with my 200k budget? Can I rely on his/her judgement in a pressurised situation?

Consequently, I would advocate a controlled picture, a photograph which shows some window into your personality but not so much as to give the game away too early, let’s keep it professional.

The image shown here is of a successful charismatic local businessman but this was supplementary to his ‘business shot’ Having taken photographs for business it is nice to take some more relaxed portrait images. Sometimes the two approaches are not mutually exclusive if your business is a creative one then, why not have a ‘creative portrait’ that reflects the creativity of your brand?

Call Big Stick for business portraits, website images or corporate photography on 01442 828883. See also www.bigstick.co.uk for consultant marketing and advertising expertise